Television    Spanish Language   Radio

TELEVISION COMMERCIALS ONLY                                                

Dealer Descriptions

Type A Dealer Commercials

A "Type A" Dealer Commercial is a commercial made and paid for by the manufacturer or distributor of the product or service which the commercial advertises, which commercial is to be delivered to dealers in such product or service, or to dealer associations whose members deal in such product or service, for telecasting by such dealers or dealer associations as a wild spot or as a Class B or Class C Program commercial on local non-interconnected stations and where the station time is contracted and paid for by the dealer or dealer association.

Type B Dealer Commercials

A "Type B" Dealer Commercial is a commercial made and paid for by a national manufacturer or distributor of a product or consumer service which meets all of the following conditions:

1. The commercial is made and paid for by the national manufacturer or distributor of the product or consumer service which it advertises;

2. The commercial is delivered to a chain of local retail stores or, in the case of services, to local outlets, which are owned and operated by the national manufacturer or distributor, either directly or as a subsidiary company or through common ownership by a parent company of both the national manufacturer or distributor and the local retail stores or service outlets;

3. The commercial is telecast as a wild spot or as a Class B or Class C Program commercial on local noninterconnected stations where the station time is contracted and paid for by the local retail stores or service outlets;

4. The Commercial advertises only a product sold or service marketed exclusively under the brand or trade name of the national manufacturer or distributor of such product or consumer service, and the commercial is used only by its own retail stores or service outlets;

5. The commercial is "tagged" to identify the local retail stores or service outlets in the local markets in which it is telecast.  Such "tags" may be live or on film or tape.

Type A and Type B Dealer Commercials

A single commercial may qualify as both a Type A Dealer Commercial and a Type B Dealer Commercial if used in the manner described in both subsection A and subsection B hereof.  In such case, payment shall be made for both Type A Dealer use and Type B Dealer use.

Example:

A commercial made by a tire manufacturer which is delivered to independent retail dealers for use in the manner described in subsection A and to its own retail stores for use in the manner described in subsection B shall be paid for as both a Type A Dealer Commercial and  a Type B Dealer Commercial.